Pain points
This is the section where you are going to make your buyer feel the most heard and understood. Here you are going to show them you understand their pain, what keeps them up at night and the injustice they are facing. Connecting with their pain establishes your authority and brings empathy.
In the next few sections you are going to be "agitating the pain." You will be reminding them of how it hurts to be where they are now. Sometimes we get so used to living in pain that we need someone to come alongside us and show us that pain clearly.
This can often be really difficult for coaches and course creators because we want to stay positive. It's good to stay positive but without pointing out the pain they won't be able to move past it with your solution.
Misconceptions
We often have misconceptions or false beliefs that keep us stuck in our pain and problems. What misconceptions are keeping your buyers trapped? In this section you will address these misconceptions to allow them to start moving toward a solution.
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Mistakes
What ways has your reader tried to solve their problems? Talk about what that looks like and the frustrations that come with it.
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The Change you need
After agitating the pain, you can introduce the solution your audience needs. At this point, rather than talking about your program specifically. You are speaking at a more general level about the overall solution.
For example, someone who has an intermittetent fasting program can talk about how “intermittent fasting” is the solution.
Introduce the solution as the logical answer to the frustration, misconception, and mistakes.
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Future Pacing
In this section you get to show your buyer how incredible their life can be after going though your program!
Many of the people you're talking to can't even imagine their life without the pain they're in. You need to open their mind to bigger possibilities.
Use descriptive words to open their mind to new ideas and let them FEEL what it’s like to be free of their pain.
Show them what to reach for and open their minds to the best possibilities.
Obstacles
Your customer wants the bright future that you painted but they will likely be skeptical.
In this section, you can alleviate some of their concerns by removing any roadblocks and demonstrating to your buyer that they can achieve big results.
If you help people with time management, discussing accountability, scheduling, and support will help alleviate your buyer's concerns about having to figure it all out on their own.
This is where your proven process/framework can shine, but you're still not talking specifically about your course.
If you teach yoga, instead of talking about your course specifically, you can talk about how yoga benefits people and how having a plan/framework/guide is what delivers results--- not just knowing how to do yoga.
Introduce Your Product
Now that your buyer is convinced that your method is the solution to their problem, you can introduce them to your course!
This section consists of your course name and course promise.
Your promise is clear, speaks directly to their deepest desire, and then you allay their fears by stating that you can do it all without the things they want to avoid.
Guide/Bio
A note from your instructor...
In this section you can demonstrate your empathy to your buyer. If you had a similar journey or experience to theirs then this is a great place to talk about it.
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Vestibulum morbi blandit cursus risus at ultrices mi tempus. Egestas purus viverra accumsan in nisl nisi scelerisque eu ultrices. Scelerisque felis imperdiet proin fermentum leo. Fermentum iaculis eu non diam phasellus vestibulum lorem sed risus. Pellentesque elit ullamcorper dignissim cras tincidunt.
Jecelyn Shenkin
Bonuses
Are you providing bonuses to encourage people to buy your program?
List them here and create a mini-offer for each one - remember to keep it benefits-driven!!! How does it contribute to the main offer? What tangible benefit will they receive from your bonus?
I reccomend using “So that…” language here. Example:
BONUS: The Power of The Irresistable Offer PDF so that your ideal customer won't be able to say no!
Offer Section
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Vestibulum morbi blandit cursus risus at ultrices mi tempus. Egestas purus viverra accumsan in nisl nisi scelerisque eu ultrices. Scelerisque felis imperdiet proin fermentum leo. Fermentum iaculis eu non diam phasellus vestibulum lorem sed risus. Pellentesque elit ullamcorper dignissim cras tincidunt.
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